The Birth and Baby Company

Antenatal and postnatal education and support.

A unique employee benefit.


Join us as we revolutionise maternity education in the UK, helping families to gain the antenatal education and support they deserve.

Including antenatal and postnatal education to your employee benefits will ensure that your workforce has access to high quality, evidence based information early in their pregnancy, helping them to feel confident and prepared for birth and life as a parent.

Early education and support can make a huge impact on pregnancy and birth experiences, and outcomes.


With a maternity service that is underfunded and understaffed, it is no surprise that parents experiences of their care has deteriorated over the past 5 years.

The 2024 Birth Trauma Enquiry report published that 1 in 3 women & birthing people experiencing birth trauma and 4-5% post traumatic stress disorder every year, high quality antenatal care has be cited to be one of the key pillars to improving outcomes.

It is vital that all parents can access up to date, credible antenatal and parenting education.


Bringing something unique to employee benefits world, we work alongside your business to provide a number of services focused on enhancing your employees welfare, through pregnancy and beyond.

How we deliver our work

Courses are accessed online via our interactive, easy to use platform

Employees can also have access to live classes and seminars hosted by our

expert team

For businesses with a number of new parents or expectant employees, we can also offer in person support

OUR APPROACH

Your employees can navigate their journey with confidence.

Our unique approach takes the evidence for different pregnancy and parenting techniques to deliver a holistic overview of pregnancy, birth and parenting.

We'll start from early pregnancy, helping your employees navigate the concerns and symptoms of the first trimester. Through to helping them manage their changing body, with simple movement education and routines to help keep them pain free.

We’ll help link the birthing process to the body to understand how preparing in pregnancy can really help in the birthing room. We'll teach, through bite-sized snippets, how to work with baby's development, and caregiver's personal needs.

Evidence based education to allow your employees to make informed and confident decisions for their family.


Our courses have been developed through extensive training and a decade of experience to bring your employees the very best of birth preparation and parenting workshops.

The NHS maternity system has undergone a huge shift over the past 10 years, there's less time for education. It is more important than ever access your own education when it comes to pregnancy, labour and parenting.

Each antenatal course combines body awareness with pregnancy yoga and body biomechanics, mind and body connection, with hypnobirthing and evidence based antenatal education.

Every family is unique, and everybody’s parenting journey is individual. There is certainly no one size fits all. There is no right, or wrong way to navigate pregnancy, birth and parenting.

Why antenatal and postnatal education, and support,

should be one of your employee benefits

Invest in happy, healthy parents

Every family is unique, and everybody’s parenting journey is individual. There is certainly no one size fits all. There is no right, or wrong way to navigate pregnancy, birth and parenting.

We'll start from early pregnancy, helping your employees navigate the concerns and symptoms of the first trimester. Through to helping them manage their changing body, with simple movement education and routines to help keep them pain free.

We’ll help link the birthing process to the body to understand how preparing in pregnancy can really help in the birthing room. We'll teach, through bite-sized snippets, how to work with baby's development, and caregiver's personal needs.

Evidence based education to allow your employees to make informed and confident decisions for their family.


Our courses have been developed through extensive training and a decade of experience to bring your employees the very best of birth preparation and parenting workshops.

The NHS maternity system has undergone a huge shift over the past 10 years, there's less time for education. It is more important than ever access your own education when it comes to pregnancy, labour and parenting.

Each antenatal course combines body awareness with pregnancy yoga and body biomechanics, mind and body connection, with hypnobirthing and evidence based antenatal education.

Jilly puts the classes together amazingly and we really enjoyed being part of it. I have made some fab friends. It’s been an awesome place for us all to make new and lifelong friendships. Without CubCare and Jilly, I don’t think that would of happened.

- Stacy, Antenatal and Baby classes

Jilly is knowledgeable and friendly and manages to cram so much into the course which she delivers with a sense of humour and element of fun.

- Jess, Antenatal Course

Jilly has been so helpful and reassuring during these early months of parenthood and during pregnancy. I really can’t recommend Jilly and her classes enough. Jilly creates a relaxed and comfortable atmosphere where mum and baby can thrive. My little one really enjoys the classes in person and online.

- Irene, Pregnancy and Baby classes

FREE DOWNLOADS

Antenatal education and confidence should be available to everybody, so download my best free resources for antenatal and baby development.

Access my most valuable education content. The main education snippets you need to know when preparing for birth and looking after baby.

Because everybody deserves to feel confident and completely prepared for the most common curveballs.

CubCare Labour And Birth Antenatal Class Introduction

Labour and Birth

Watch our introduction to antenatal education webinar, our labour and birth overview - to start your antenatal education journey. Understanding the process, and what you can do to influence it.

CubCare Pregnancy Planner downloadable cover image

Pregnancy Planner

Free Pregnancy Planner to help you prepare for a little one. Prepare your body, your mind, your finances and your home. Get organised, feel good and prepare for an active, positive birth.

CubCare Birth Partner download cover image

Birth Partner Guide

Your ultimate guide to being the best birth partner during pregnancy, birth and recovery. Learn what you need to do, and what you need to learn to be the best birth partner possible.

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