ABOUT THE BIRTH AND BABY COMPANY
The Birth and Baby Company -
shaping the future with perinatal education and support
How it all started...
We believe everybody deserves access to this vital support system, from the very beginning of pregnancy, through the postnatal period and continuing throughout those early months and years.
Traditionally, antenatal classes are offered in the third trimester, which is often too late, leaving parents feeling unprepared. With an increasingly medicalised healthcare system, navigating pregnancy requires knowledge and confidence. Learning about the physical and mental changes, preparing for birth (ideally with a range of scenarios in mind), all takes time.
With a recent study showing that 4-5% of women experienced PTSD as a result of childbirth, antenatal preparation was identified as a key preventative factor. However with almost a third of parents not being offered antenatal classes through their NHS trust and the cost of private antenatal classes in excess of £400 in some areas, unfortunately antenatal classes are not always accessible.
With many classes prioritising the social aspect of becoming a parent, or having a heavy focus on the medical side of birth, many parents feel overwhelmed with information but without the practical tools and strategies they truly need, such as how to potentially avoid interventions or advocate for their preferences during childbirth. Ideally, antenatal classes should strike a balance between medical knowledge and practical tools for a positive birth experience, including natural pain management techniques, movement exercises, communication skills for advocating with healthcare providers, and different birthing positions.
Antenatal classes should empower parents to approach birth with confidence and a sense of agency, even when faced with unexpected situations.
At The Birth and Baby Company, we do things a little differently...
We believe that antenatal education shouldn't be left to the last few weeks but should start as soon as you are pregnant.
Learning how to connect with your body though movement, mindset & knowledge to create a positive pregnancy and birth experience.
We provide antenatal education that is modern, realistic and evidenced based. Unlike other antenatal courses, we start with early pregnancy, moving all the way through to life with a toddler. We ensure parents understand the birth process, the potential outcomes, the physical and mental changes during pregnancy, how to prepare for a positive birth experience (while being adaptable). All of which should be an absolute priority for expectant parents!
This is exactly what we've been teaching our local communities for the past decade. And now, we're determined to bring this knowledge to a wider audience. We offer high-quality, evidence-based antenatal education, tools, techniques, and unbiased postnatal support – from early pregnancy all the way through toddlerhood.
So why should you work with us?
Providing your employees with valuable antenatal and postnatal support
as part of your corporate benefit or employee benefit package, will not only empower the expectant and new parents within your workforce, but also contribute to a happier, healthier, and more productive work environment.
Investing in your employees' well-being through antenatal and postnatal support programs
demonstrates your commitment to a positive work-life balance. It can lead to increased employee retention, reduced stress levels, and a more engaged workforce.
Contact us today to learn more about how we can tailor our programs to your company's specific needs and help you create a unique, comprehensive employee benefit package!
Lead the change.
Why offering antenatal education will benefit your workforce.
Offering pregnancy and birth education as a company benefit demonstrates a
commitment to supporting employees
during a significant life change. This support fosters a positive and inclusive company culture, attracting and retaining top talent.
Pregnancy and birth education empowers employees to make informed choices about their health,
reducing stress and promoting healthy pregnancies. This translates to fewer complications, better experiences and a smoother transition to parenthood.
Offering pregnancy and birth education positions your company as a progressive and family-friendly employer.
This can be a significant differentiator in a competitive job market, attracting top talent who value work-life balance and employer support.
Pregnancy and birth knowledge and support can significantly improve the mental and emotional well-being of expecting and new parents. Reduced stress and a sense of control can positively impact employees' overall health and ability to manage work effectively.
Our support and education equips employees with knowledge and coping mechanisms for the physical and emotional changes of pregnancy and parenthood. This leads to a more confident and focused workforce, potentially boosting productivity.
Pregnancy and childbirth can be emotionally demanding times. Our pregnancy and birth education programmes include topics like
stress management, anxiety reduction, and coping mechanisms
for the emotional and physical changes that occur.
Download our Freebies
Labour and Birth
Watch our introduction to antenatal education webinar, our labour and birth overview - to start your antenatal education journey. Understanding the process, and what you can do to influence it.
Pregnancy Planner
Free Pregnancy Planner to help you prepare for a little one. Prepare your body, your mind, your finances and your home. Get organised, feel good and prepare for an active, positive birth.
Birth Partner Guide
Your ultimate guide to being the best birth partner during pregnancy, birth and recovery. Learn what you need to do, and what you need to learn to be the best birth partner possible.